About

I’ve been an “enthusiastic amateur” of health and fitness for as long as I can remember.

I’ve played a lot of sport, trained in different ways over the years, tried to eat well, stay active, and look after myself because I wanted to feel capable, energised, useful and healthy for my family.

Like most people, life has changed around that. Work, family, responsibility, injuries, time pressure. What used to be simple gets crowded. What used to be instinctive needs structure.

I realised that while there is no shortage of advice about health and wellness, there was a shortage of frameworks I actually wanted to use long-term.

So, I built one for myself.

Why I Created 91 Vita

I completed Andy Frisella's 75 Hard on 14th November 2025. A transformational period of my life. I will always be incredibly grateful to Andy for creating and promoting it, and my brother-in-law Mark for compelling me to undertake it. It was incredibly hard (as the name suggests!) and for me, it wasn't sustainable long-term. 

But I didn't want to slip back into old habits either.

I needed something I could return to, day in, day out, over and over again. Not a transformation, a reset, or a challenge to survive.

Something that didn’t rely on motivation, didn’t require obsession, and worked whether life was calm or chaotic.

I wanted a simple framework that reminded me to keep moving, drink enough water, eat sensibly, keep learning, help others, and recover properly, without pretending I could do everything perfectly, all the time.

That became 91 Vita.

A Framework I Use Myself

This isn’t a product I designed for other people and don’t follow myself.

91 Vita is the framework I use to keep myself grounded in the basics.

Some days are strong.

Some days are messy.

The point is that I don’t stop.

I finish a cycle, I start another, and I stay in the game.

Why I’m Sharing It

I built something that worked for me, and realised others might be looking for the same thing: a calm, repeatable way to look after themselves without turning it into a second job.

91 Vita is simply an invitation to do the basics, consistently, and see where that takes you.

One cycle at a time.

Ready to begin?

Download the free 91 Whole Planner & Tracker and get going.